THAT'S THE WUNDER OF
BOUNCE / LEO BURNETT
Client: Leo Burnett
Production Company: Nakd / The Ebeling Group
Directors: Christopher Bahry, Alexandre Torres
2D Animation: Leo Mateus
3D Artists: Chris Bahry, Vini Nascimento, Marcin Porebski, Alexandre Torres
Compositors: Christopher Bahry, Leo Mateus
Producer: Neil Van Harte
Bounce had a new box and was looking for a fun and simple way to introduce it to the market while extolling the product's well known virtues: Softness, Freshness, and Anti-Static properties. We saw it as a transformation story taking us from the old and familiar to the new.
We open on a front-on shot of the old bounce box. The background is a white limbo with subtle blue shading (a hint of daylight). The box begins to fill-up and billow outward like a stuffed pillow. Soon the corners begin to split and the box organically peels open with downy feathers spilling out of the slits. The box bursts open fully revealing a neatly stacked pile of Bounce sheets. Simultaneously a fan of feathers like a bird’s tail opens behind the stack and several other feathers take position around it.
A few stray feathers drift down through the scene and come to rest around and in front of the box. Quickly, stylized flowers sprout around the box along with a neat patch of fresh grass. As the flowers grow into frame, they push the feathers aside and the remaining feathers pop out of the scene in a time-lapse style. The background has also shifted into warmer yellow/orange tones. Soon the sheets are in the midst of a miniature garden, complete with tiny butterflies.
A breeze (represented graphically) blows through the scene carrying a hot air balloon into the shot and blowing the flowers away..... only a few remain and vanish from the scene in the same manner as the feathers from the previous scene. As the remaining flowers vanish a fine mist of dust particles and lint drifts down into the frame toward the stack of sheets... they are blocked and guided around what appears to be a force-field of anti-static surrounding the product.
Just as this is happening a sock and then another are dropped from the top of the frame but hit the field and are repelled downward and away from the sheets... eventually flung off onto the ground surrounding the stack. This action is accompanied by crackling ‘static’ sound FX. The box folds up neatly into place revealing the new box graphic.
CREDITS
Client: Leo Burnett
Production Company: Nakd / The Ebeling Group
Directors: Christopher Bahry, Alexandre Torres
2D Animation: Leo Mateus
3D Artists: Chris Bahry, Vini Nascimento, Marcin Porebski, Alexandre Torres
Compositors: Christopher Bahry, Leo Mateus
Producer: Neil Van Harte
ABOUT
Bounce had a new box and was looking for a fun and simple way to introduce it to the market while extolling the product's well known virtues: Softness, Freshness, and Anti-Static properties. We saw it as a transformation story taking us from the old and familiar to the new.
We open on a front-on shot of the old bounce box. The background is a white limbo with subtle blue shading (a hint of daylight). The box begins to fill-up and billow outward like a stuffed pillow. Soon the corners begin to split and the box organically peels open with downy feathers spilling out of the slits. The box bursts open fully revealing a neatly stacked pile of Bounce sheets. Simultaneously a fan of feathers like a bird’s tail opens behind the stack and several other feathers take position around it.
A few stray feathers drift down through the scene and come to rest around and in front of the box. Quickly, stylized flowers sprout around the box along with a neat patch of fresh grass. As the flowers grow into frame, they push the feathers aside and the remaining feathers pop out of the scene in a time-lapse style. The background has also shifted into warmer yellow/orange tones. Soon the sheets are in the midst of a miniature garden, complete with tiny butterflies.
A breeze (represented graphically) blows through the scene carrying a hot air balloon into the shot and blowing the flowers away..... only a few remain and vanish from the scene in the same manner as the feathers from the previous scene. As the remaining flowers vanish a fine mist of dust particles and lint drifts down into the frame toward the stack of sheets... they are blocked and guided around what appears to be a force-field of anti-static surrounding the product.
Just as this is happening a sock and then another are dropped from the top of the frame but hit the field and are repelled downward and away from the sheets... eventually flung off onto the ground surrounding the stack. This action is accompanied by crackling ‘static’ sound FX. The box folds up neatly into place revealing the new box graphic.
STILLS
PROCESS