BIRD
BLUE CROSS / PARTNERS+NAPIER
Client: Blue Cross Blue Shield
Agency: Partners+Napier
Production Company: Nakd / The Ebeling Group
Directors: Christopher Bahry, Alexandre Torres
Illustration: Tom Bickford
Sound Design: Propellerhead Media
2D Animation: Chris Bahry, Daniel Luna, Leo Mateus, Vini Nascimento,
3D: Vini Nascimento, Alexandre Torres
Producer: Neil Van Harte
The above is a Director's cut built from series of spots completed for Blue Cross / Univera. The information heavy narration and +65 target called for a clean and minimal visual design. On the production end, the spots consist of a combination of elements created and rigged in 3D and others added as cards in After Effects using an exported 3DSMax camera.
CREDITS
Client: Blue Cross Blue Shield
Agency: Partners+Napier
Production Company: Nakd / The Ebeling Group
Directors: Christopher Bahry, Alexandre Torres
Illustration: Tom Bickford
Sound Design: Propellerhead Media
2D Animation: Chris Bahry, Daniel Luna, Leo Mateus, Vini Nascimento,
3D: Vini Nascimento, Alexandre Torres
Producer: Neil Van Harte
ABOUT
The above is a Director's cut built from series of spots completed for Blue Cross / Univera. The information heavy narration and +65 target called for a clean and minimal visual design. On the production end, the spots consist of a combination of elements created and rigged in 3D and others added as cards in After Effects using an exported 3DSMax camera.
STILLS
PROCESS